Series details: CRDA/35

The purpose of AIDS Advertising Evaluation survey was to evaluate the effects of the DHSS AIDS advertising campaign, study the awareness of AIDS as well as changes in attitudes towards AIDS and changes in sexual behaviour during the period 1986-1987.

The AIDS Advertising Evaluation survey was principally carried out by the Central Office of Information and the British Market Research Bureau. The latter also gathered the data. The research Initiator was the Central Office of Information and the project was sponsored by the Department of Health and Social Security.

The study gathered data from a representative sample of adults aged 18-64, homosexuals who visit gay pubs and clubs as well as young people aged 13-17. Face to face interviews using the main questionnaire were carried out in gay pubs and nightclubs. Other questionnaires were filled out by interviewees by themselves.

To read in greater detail how the interview sample was derived see the Dataset Documentation Catalogue for documentation related to the survey.

Accruals of the dataset are not expected.

The National Archives has assigned this dataset the class reference BN 97.

The data and related documentation in the dataset are open to users of NDAD on demand and do not require to be booked in advance.

The AIDS Advertising Evaluation survey dataset is subject to Crown Copyright. Copies may be made for private study and research only.

The AIDS Advertising Evaluation survey dataset is not subject to registration under the Data Protection Acts 1984 and 1998.

The language of the materials is English.

Documents relating to the AIDS Advertising Evaluation survey dataset have been transferred to NDAD. See the Dataset Documentation Catalogue for further details.

A copy of the dataset is also held at the Data Archive at the University of Essex where it has been given the Study reference number 2178.

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Information about the file structure of the AIDS Advertising Evaluation dataset is provided in the catalogue of the individual dataset: see Links to dataset catalogues.

Data in the AIDS Advertising Evaluation survey dataset is closed in that once collected the data was archived and was not subsequently overwritten.

Data was collected by means of interviews. Further information on the sample and survey as well as copies of the survey questionnaires and explanatory notes for interviewers carrying out the survey may be seen via the Dataset Documentation Catalogue.

Details of the content and transformation validation checks performed by NDAD on the AIDS Advertising Evaluation survey dataset are recorded in the catalogues of individual datasets, see Links to dataset catalogues.

Dataset catalogues provide more detailed information about individual datasets, and are currently available for the following dataset(s):